In A World Gone Social, Ted Coiné and I discuss in detail how customer service – as we practiced it for decades – changed so quickly as we entered the Social Age.
And here, thanks to this infographic by Gryffin for TollFreeForwarding.com, we are presented with some compelling reasons why your organization must consider the impact of a tool that didn’t exist in the Industrial Age: visually-enhanced customer service.
For your consideration:
- 90% of all information that comes to the brain is visual
- 40% of all nerve fibers from the brain are connected to the retina
- By 2016, 55% of all internet traffic will be video-based
- Also by 2016, mobile video traffic will increase by 18x
So it makes sense that socially-enabled organizations are using visual customer-service for product tutorials, video FAQs and service updates. And why they are employing visual elements for interactive marketing campaigns, Q & As and – of course – branding.
Take a look at the infographic and see how other organizations – perhaps your competition – is already using YouTube, Instagram, Vine and many other networks and apps to serve their increasingly demanding, and visually-oriented, customers.
And then decide: how visual should your business become – and how quickly?
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Copyright: kuzma / 123RF Stock Photo
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